Category Archives: Marketing How To’s
What about Market Research?
The Competition
I’m not a big fan of inspecting your “competition” in order to figure out how to “position yourself in the market.” It just doesn’t make any sense to me.
Logos that WORK for You
When I am working with a client to get to the heart of their business and create a logo, it is rather common to have to first shed all the notions they have about their company that come from looking around them, instead of inside themselves.
Handling a Name or Logo Transition
Let’s imagine you’ve had a certain look for quite some time and you want a change. Now let’s add the challenge of having been in business for a while already.
Word Marks: What About Case Format?
Here are some observations from showing various logos to people.
The Logo’s Job
Here are the technical duties for a logo, symbol and wordmark.
Logo
- Must be scalable and reduce and enlarge well. Reducing a logo is usually more challenging than enlarging it.
- Must look good at 1 inch high in print and 100px high on screen.
- Must render well on various surfaces and in various mediums.
- Is most flexible and adaptable when the height and width are nearly equal.
Symbol
- Must fully express the essence of the owner.
- Must never conflict with the owner?s desired reputation.
- Must feel good in your gut.?
Word Mark
- Must be readable when 1 inch high in print and 100px high on screen.
- Style must never conflict with the owner?s desired reputation.
- Must feel good in your gut.?
