The Competition

I’m not a big fan of inspecting your “competition” in order to figure out how to “position yourself in the market.” It just doesn’t make any sense to me.

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When I am working with a client to get to the heart of their business and create a logo, it is rather common to have to first shed all the notions they have about their company that come from looking around them, instead of inside themselves. (more…)

Let’s imagine you’ve had a certain look for quite some time and you want a change. Now let’s add the challenge of having been in business for a while already. (more…)