Tag Archives: logo
What about Market Research?
The Competition
I’m not a big fan of inspecting your “competition” in order to figure out how to “position yourself in the market.” It just doesn’t make any sense to me.
Logos that WORK for You
When I am working with a client to get to the heart of their business and create a logo, it is rather common to have to first shed all the notions they have about their company that come from looking around them, instead of inside themselves.
Handling a Name or Logo Transition
Let’s imagine you’ve had a certain look for quite some time and you want a change. Now let’s add the challenge of having been in business for a while already.
Basecamp