Tag Archives: marketing
What Is Marketing Anyway?
Here is how you often hear marketing simplified by experts:
- Get your name out there! (ok, become known, but for what?)
- Go after your niche (well of course! nothing is for everyone – who are your raving fans?)
- Have a consistent brand presence (yes, consistency is the foundation for establishing your integrity)
- Go viral (this one really feels yucky to me, how bout you? when news travels by word-of-mouth it is the sign of success — why associate success with disease? I prefer to call it “making friends.”)
Posted in Marketing How To's
Tagged friends, marketing, public relations, raving fans, shining
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Creating Your Identity 101
What’s in a Name? And What’s that Blob Sitting Next to Your Name Anyway?
Logos, names and branding are all part of stepping out in the world and saying HERE I AM! It doesn’t matter if you are a solo street vendor, a not-for-profit agency or a fortune 500 company. Your identity is a proclamation about yourself.
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