Tag Archives: wordmark

Here are some observations from showing various logos to people.

Here are the technical duties for a logo, symbol and wordmark.

Logo

• Must be scalable and reduce and enlarge well. Reducing a logo is usually more challenging than enlarging it.
• Must look good at 1 inch high in print and 100px high on screen.
• Must render well on various surfaces and in various mediums.
• Is most flexible and adaptable when the height and width are nearly equal.

Symbol

• Must fully express the essence of the owner.
• Must never conflict with the owner?s desired reputation.
• Must feel good in your gut.?

Word Mark

• Must be readable when 1 inch high in print and 100px high on screen.
• Style must never conflict with the owner?s desired reputation.
• Must feel good in your gut.?